It’s the combination of skill sets and experience that make you who you are. This has proven to be an effective strategy in the making of entrepreneurs.A good example of personal branding, is Social Media influencers who are able to get endorsements as a result of these entertainers having built a personal brand .Self-awareness and understanding one’s strengths and weaknesses in order to effectively present the self is essential to building a personal brand.
At one point, there was such a thing as separation between your work life and your social life. For many professionals, this is no longer true. This is why more and more thought leaders, business consultants, and influencers choose to build a personal brand: it’s not enough to be a nameless part of a larger, corporate brand anymore.
In both our look-at-me cultural shift and evolving job market, it’s both helpful and necessary to stand out when applying for a job or starting your own company. A personal brand is for (almost) everyone.
As Longfellow noted, “We judge ourselves by what we feel capable of doing, while others judge us by what we have. Personal branding is the key to success in this digital age.
The world’s richest man, Jeff Bezos, famously said, “Your personal brand is what people say about you when you’re not in the room.” In this digital age, as a company or individual, you should audit your presence online to see what would come up when prospects search for your name. Maximizing your digital presence is essential for your company or personal brand as online sales, resources, education, and sales have all skyrocketed. Whether you’re an entrepreneur, expert, thought leader, executive, or business owner, maximizing your digital presence has proven to bring more connections, customers, and revenue.
In addition, as organisations globally are increasingly relying on social media as a hiring tool for prospective employees, this has propelled personal branding to become a significant daily marketing task.