Making your first dollar online is one of the hardest things you will ever go through as an entrepreneur however that should not discourage you. Once the revenue starts trickling in, it wont stop. For the last one decade small businesses and corporates have been seeking to grow their businesses by moving some of their products and services online. In this article you will get the vital nitty-gritty to grow a successful business online.
1. Set up a website
A well curated and easy to use website is what stamps the online presence of your brand. Your website should, from the get-go give a customer a clear picture of your products or services. The branding of your website should be eye catching as this creates an identity for your business. You don’t want giving a shoddy representation of your business.
The branding online should be in line with the branding used offline so as not to create confusion. On your website also purpose to give expert advice on the particular field. Write articles of the changing dynamics in your field, new products, share how-to tutorial videos etc.
2. Utilise social media.
Social media has overtime proven to be a great tool to grow businesses on the online space. With social media you get to reach new customers that you might have not reached from your physical location. Social media gives your business unlimited online visibility. There should be consistency of branding from your website to your social media pages. Your social media pages will make good bases for staging online campaigns to propel sales.
In addition to that you can also employ influencer marketing where you pay influential social media users to create a conversation around your product with an aim of getting new customers. To target a particular niche of customers you can go for the paid advertisement on Twitter, Facebook and Instagram. This ensures your business ads gets to your target audience basing on the demographics.
Social media also provides a real time feedback system from your customers. Customers can reach you to show their appreciation or dissatisfaction of your product. Thus the handlers of social media pages should always engage customers and be well versed about your products.
3. Email marketing
Email marketing is a cheap way of getting your business out there. Whats more, email marketing cements your relationship with your customers getting you repeat business. Visitors of your website who opt in to get email communication also create a fertile audience for advertising. Ensure your emails are creative, relevant and personalised to the recipient to ensure a better response rate.
4. Use Search Engine Optimization(SEO) to direct trafffic to your website.
Having a website without traffic is always frustrating to any online business. SEO will get you relevant visits to your website by putting your website on the first pages of search engine results. For this you will need to make a few changes on the design of your website and the content therein.
The quality and relevance of your content will definitely get you ranking higher on the search engine results page. Also make a point of disseminating a myriad of content ranging from blog posts, social media posts,infographics and articles on your website.